Everything you need to grow with confidence.
When you’re ready to align your strategy and identity, this is the most valuable step you can take to grow your business with clarity and confidence.
We start with strategy workshops to help determine what makes you different from your competition, why people should choose you, and how you can stand out as the clear and obvious choice. Our workshops are typically conducted over two to four sessions (three hours each). During these sessions, we gather all the information needed to develop the following:
Brand Foundation
- Purpose, Mission, Vision, and Values
- Core Beliefs and Guiding Principles
- Competitive Audit and Market Positioning
Audience Insights
- Target Audience Profiles and Segmentation
- Key Motivations, Pain Points, and Goals
Behavioral and Psychographic Insights
- Emotional Motivators
- Buying Psychology
- Behavioral Patterns and Triggers
Customer Journey & Brand Experience
- Touchpoints & Impressions
- Experience Gaps and Improvement Opportunities
Positioning & Messaging
- Brand Positioning Statement
- Key Insight and Differentiation Strategy
- Unique Value Proposition
- Tagline and Supporting Straplines
Brand Personality & Voice
- Brand Personality Traits
- Tone and Communication Style
- Language Guidelines
Competitive Landscape
- Competitive Analysis
- Market Trends
- Perception Audit
- Differentiation Strategy
Employer Brand
- Internal Brand Positioning
- Employer Promise
- Recruitment Messaging
Brand Naming (if applicable)
- Name Development
- Rationale & Audience Fit
Sustainability, Social Impact (if applicable)
- Environmental or Ethical Commitments
- Community Initiatives
If your brand does not immediately look and feel the part, people may never give you a chance. From your colors, fonts, and styles, to the way your logo looks and functions, we create a visual identity that helps you appear professional, credible, and trustworthy.
Logo Design
- Logo Construction
- Functionality Rules
Color System
- Primary and Secondary Palettes
- Neutral and Accent Colors
- CMYK, RGB, HEX, and Pantone Values
Typography System
- Primary and Secondary Typefaces
- Hierarchy for Headings, Subheadings, and Body Text
- Font Licensing and Use Recommendations
- System for Web and Print Use Cases
Visual Style & Imagery
- Style and Composition Recommendations
- Dos and Don’ts- Photography Direction
Once your brand strategy and identity are complete, we provide a comprehensive suite of files and guides so you can maintain your brand confidently and consistently across all brand touchpoints.
Logo File Package
- Primary, Secondary, and Icon Variations
- Full Color, Single Color, and Reversed Versions
- File Formats: AI, PDF, PNG, JPG
Brand Strategy Guide (25-40 pages)
A comprehensive document defining your purpose, positioning, audience, and messaging to establish your brand foundation.
Brand Starter Guide (25-40 pages)
A simplified reference for everyday use, outlining your core logo, common layout examples, colors, and typography for quick access and consistent application.
Brand System Guide (15-30 pages)
A detailed visual identity manual showing how every design element works together across print, digital, signage, and marketing materials.
Social Media Guide (45-60 pages)
Custom guidance for social media content, including: voice, tone, and caption style; post types and hierarchy; visual direction for templates; and platform strategy.
Our relationship doesn’t end when your project does. We remain your creative partner, providing ongoing support, design, and production for every brand touchpoint. The following services are not included in the initial branding project but can be added or completed afterward:
Print and Apparel Production
- Wholesale Mass Production (Stationery, Flyers, etc)
- Large-format Production (Signs, Banners, Trade Show, etc)
-Screen-printing and Embroidery (Shirts, Jackets, Hats, etc)
Digital Services
- Website Strategy and Content Writing
- Website Architecture and Development
Legal
- Trademark Registration (Brand Name, Logo, Tagline/Straplines)
Ongoing Brand Stewardship
- Brand Consistency Reviews
- Vendor Coordination
- Internal Brand Training
Clear brands own markets.
