Strategy
Logo
Brand Identity
Copywriting
Tagline
Marketing Collateral
Advertising Campaign
Following a dissolved partnership, underdog immigrant, Chirag Desai, approached Stewart Design to help realize his dream of starting a personal injury firm that would restore the humanity of law through positive change.
Last accepted in his class, told he would have to change his name to practice law in West Virginia, Stewart Design helped Desai share his powerful story and mission through a clear identity and a simple promise: "Desai Law Fights for the Little Guy." We developed a flexible campaign, key messages, and marketing collateral to support Desai's launch.
Desai Law's sleek letterform combines the firm's initials with eye-catching colors to deliver a memorable mark. Similarly, its vibrant palette injects a youthful identity to attract young adults and boldly sets them apart from other personal injury firms.