Strategy
Logo
Brand Identity
Marketing Collateral
Phoenix Solutions is an American chemical distribution company founded in Morgantown, West Virginia in 2017. Phoenix Solutions serves as a provider of chemical solutions to the oil and gas, municipal, and industrial fields.
The new company needed a visual identity that would quickly establish credibility and distinction to compete with large corporations. We worked with Phoenix Solutions to create a versatile identity system applied to vehicles, packaging, stationery, and the like.
The logo mark captures the essence of a solution, depicting the combination of two drops of liquid. The new identity poised Phoenix Solutions to be introduced to the market as a trusted, experienced company from day one.