Brand Insight and Target Audience
What is the mission of your company?
What are the core values that drive your brand?
How would you like your target audience to perceive your brand? Consider brand personality, tone of voice, and the benefits your brand offers. (e.g., trustworthy, innovative, friendly, etc.)
Who is your primary target audience? Mention their gender, age, location, and the problem that you solve for them.
Who are your most important peers and competitors? Please provide their website links.
What makes your brand different from your competitors?
Which brands and logos in your industry do you admire? Please share their websites and explain why you look up to them.
Where will your logo be used (e.g., website, Socials, business cards, signage)?
How will you measure the success of this project?
Is there anything else you would like to share about your brand that we haven't covered?
How effective has your current brand identity been? What works well and what doesn't?(Optional)
What is your primary goal for developing a new visual identity? (Optional)
What is your vision for the future of your brand? (Optional)
How do you believe this project will benefit your business? (Optional)
