Brand Overhaul
Transform your business to (re)launch and scale with clarity from the inside out.
Is this for me?
Something we've said has struck a chord – you're struggling to stand out, frustrated with lack of ROI, or just generally feeling lost. You're ready to dig deep, challenge assumptions, and emerge with both strategic clarity and a powerful visual presence. This is for businesses ready to transform how they think about and present themselves to the world.
If you're a growth-minded leader looking to scale your mid-sized company ($1M-$25M revenue), seeking a partner, not a vendor – check out Market Leader.
How does it work?
A typical engagement unfolds over two distinct phases:
- Strategy (2-3 Weeks): These intensive "therapy" sessions cut through the daily noise. We'll challenge assumptions, ask tough questions, and speak candidly about what's working and what isn't. Through structured exploration, we'll uncover your meaningful difference to turn beliefs into actionable strategy. Completed through 3-hour sessions. Most clients gain clarity in 3-4 sessions (2x/week recommended for momentum)
- Design (3-4 Weeks): Translation of strategy into a comprehensive visual identity system that helps you win hearts, minds, and wallets. Completed immediately following strategy with final assets delivered within 1 week following approval.
What's included?
A strategic partner and design team combined, focused on building a brand with substance and style through clarity from the inside out.
- Vision & Mission: Align your leadership and team with a clear picture of where you're heading and how you'll get there
- Positioning: Define exactly what you do, who you're for, and why they should care to become the obvious choice
- Customer Persona: Get to know what your customers need, want, and what hurts the most to craft marketing that wins hearts and wallets
- Meaningful Difference: Leverage your defensible differentiation–what your customers want and can't (easily) get anywhere else
- Service Design: Turn insights into unmistakable action that your customers love and competitors wish they'd thought of first
- Logo Design: An iconic mark that you’re proud to call your own
- Identity System: A cohesive aesthetic that's distinctive and flexible wherever your business goes
- Application Samples: Real world examples that bring your brand to life
- Brand Style Guidelines: Defined verbal and visual standards to ensure marketing is clear, consistent, and instantly recognizable
What should I expect?
An intensive process that starts with strategic clarity and culminates in a complete visual transformation. You'll emerge with both internal alignment and external expression that truly represents your value.
What's expected of me?
A big idea worth sharing with the means to deliver. Eagerness to learn and take massive action, plus:
- Time: 10–12 hours of direct participation over 30 days
- Money: Marketing implementation budget and plan
- Effort: Timeliness, attention, and mutual respect
Timeline
5-7 weeks total:
- Strategy: 2-3 weeks (3-4 sessions)
- Design: 2-3 weeks
- Final Delivery: 1 week
Build a brand you're proud to lead.
Brand Overhaul
Transform your business to (re)launch and scale with clarity from the inside out.
Is this for me?
Something we've said has struck a chord – you're struggling to stand out, frustrated with lack of ROI, or just generally feeling lost. You're ready to dig deep, challenge assumptions, and emerge with both strategic clarity and a powerful visual presence. This is for businesses ready to transform how they think about and present themselves to the world.
If you're a growth-minded leader looking to scale your mid-sized company ($1M-$25M revenue), seeking a partner, not a vendor – check out Market Leader.
How does it work?
A typical engagement unfolds over two distinct phases:
- Strategy (2-3 Weeks): These intensive "therapy" sessions cut through the daily noise. We'll challenge assumptions, ask tough questions, and speak candidly about what's working and what isn't. Through structured exploration, we'll uncover your meaningful difference to turn beliefs into actionable strategy. Completed through 3-hour sessions. Most clients gain clarity in 3-4 sessions (2x/week recommended for momentum)
- Design (3-4 Weeks): Translation of strategy into a comprehensive visual identity system that helps you win hearts, minds, and wallets. Completed immediately following strategy with final assets delivered within 1 week following approval.
What's included?
A strategic partner and design team combined, focused on building a brand with substance and style through clarity from the inside out.
- Vision & Mission: Align your leadership and team with a clear picture of where you're heading and how you'll get there
- Positioning: Define exactly what you do, who you're for, and why they should care to become the obvious choice
- Customer Persona: Get to know what your customers need, want, and what hurts the most to craft marketing that wins hearts and wallets
- Meaningful Difference: Leverage your defensible differentiation–what your customers want and can't (easily) get anywhere else
- Service Design: Turn insights into unmistakable action that your customers love and competitors wish they'd thought of first
- Logo Design: An iconic mark that you’re proud to call your own
- Identity System: A cohesive aesthetic that's distinctive and flexible wherever your business goes
- Application Samples: Real world examples that bring your brand to life
- Brand Style Guidelines: Defined verbal and visual standards to ensure marketing is clear, consistent, and instantly recognizable
What should I expect?
An intensive process that starts with strategic clarity and culminates in a complete visual transformation. You'll emerge with both internal alignment and external expression that truly represents your value.
What's expected of me?
A big idea worth sharing with the means to deliver. Eagerness to learn and take massive action, plus:
- Time: 10–12 hours of direct participation over 30 days
- Money: Marketing implementation budget and plan
- Effort: Timeliness, attention, and mutual respect
Timeline
5-7 weeks total:
- Strategy: 2-3 weeks (3-4 sessions)
- Design: 2-3 weeks
- Final Delivery: 1 week
Timeline
5-7 weeks total:
- Strategy: 2-3 weeks (3-4 sessions)
- Design: 2-3 weeks
- Final Delivery: 1 week
Availability
As a small consultancy, we accept only six new engagements per year. This limited capacity gives us the freedom to slow down, think critically, and focus on your unique challenges without distraction.