Davis Insurance
Extending the Legacy of a Family Insurance Agency in Transition
Davis Insurance Advisors is an independent agency that helps growing families and small businesses prepare for life. For over seven decades, Davis operated as an exclusive insurance provider through Nationwide. However, Davis' change in leadership and new independence left them struggling to find their place in a fluctuating market.
We worked with the family agency to redefine its business from the inside out, beginning with a clear purpose and promise: ensuring your world remains whole. Similarly, the new identity features focused positioning and simple imagery to showcase their consultative expertise.
The new icon symbolizes a beacon of guiding light through life's uncertainties. Each gold ray surrounds the letterform to make it whole, illustrating coverage from every angle.
"As an independent agency, formerly exclusive to one company, and a family business with a long history of service and care spanning four generations, I knew that a rebrand was no small consideration. Stewart Design's thorough and thoughtful approach exceeded my expectations, giving us the tools to let our clients know that we are a light to guide them, ensuring their world remains whole."
Tyler Davis, Principal Agent at Davis Insurance Advisors
"For the first time, our message is clear and meaningful. As I began reading it all out loud, it honestly gave me chills. Finally, we have an iconic and timeless brand that I know will continue to serve my family well for generations to come."
Tyler Davis, Principal Agent at Davis Insurance Advisors
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