Advanced HVAC & Plumbing

SUMMARY

Showcasing an image of excellence to defend a local leader's position at the top

CHALLENGE

Struggling to attract top talent to support scale, threatening equity firms acquiring other HVAC companies, and highlighting a new plumbing emphasis

DELIVERABLES

Strategy

Logo

Brand Identity

Copywriting

Tagline

Marketing Collateral

Signage

Advertising Campaign

Website Design

Print Production

Advanced HVAC & Plumbing
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branded notebook logo design
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"Without Stewart Design's help, we'd still be stuck with our tired old logo and marketing all over the place. It was time for a change, and Stewart Design's professionalism sealed the deal. Our market is evolving rapidly, and we couldn't afford to lag behind. Initially, our goal was just a logo makeover, but what we received went beyond our expectations – a comprehensive branding program. Stewart Design has given us confidence, consistency, and clarity like we've never had before. It's not just about the logo anymore; it's given our team a clear and compelling way to engage both new and returning customers. They pushed us to step up our game, and we're excited about our future."

Josh Hinerman
,
Director of Sales and Service Advanced HVAC & Plumbing

Advanced HVAC & Plumbing is Morgantown's residential HVAC leader. For over 20 years, Advanced has served the Greater Morgantown Area, leveraging the latest technologies through unrivaled customer care to create a comfortable climate for your home.

advanced before after logo design rebrand
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Like Carrier, its flagship brand and the father of air conditioning, Advanced's message underscores innovation. However, Advanced struggled to attract top talent as a cutting-edge employer, resulting in sluggish annual growth of less than 5%. Additionally, the threats of equity firms acquiring other local HVAC companies with seemingly unlimited dollars, inevitable competition, and increasing online conveniences weighed heavily on Advanced. Finally, Advanced desired a versatile standalone symbol that easily translates across promotional materials people would want to wear.

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advanced hvac and plumbing logo animation

Stewart Design worked with Advanced to create an image and message of excellence to defend its position as the local leader. The new symbol for Advanced implies heating, cooling, and airflow, while its raised shapes are reminiscent of its former tagline, "One Step Ahead." Similarly, the new identity is bright, bold, and clear, showcasing the new slogan, "Cutting-Edge Comfort."

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advanced hvac & plumbing billboard marketing
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"Feedback since the launch has been overwhelmingly positive, with a few amusing comparisons to the Pepsi logo. For us, the most valuable part of working with Stewart Design was the clarity sessions with Aaron. Getting an "outside" perspective on how we're perceived in the marketplace was eye-opening and an obvious investment every business should make. Stewart Design's professionalism is unmatched. Since the launch, their quick turnarounds have always made us feel like their top priority, and results really speak for themselves. It's been a great process from start to... well, not quite finish. We plan to continue working with Stewart Design as much as possible because their expertise has been instrumental in our success."

Josh Hinerman
,
Director of Sales and Service Advanced HVAC & Plumbing

IMPACT

AWARDS & PRESS

American Graphic Design Awards: Advanced HVAC & Plumbing Digital Ads

Worldwide Logo Design Award: Advanced HVAC & Plumbing Logo

"Feedback since the launch has been overwhelmingly positive, with a few amusing comparisons to the Pepsi logo. For us, the most valuable part of working with Stewart Design was the clarity sessions with Aaron. Getting an "outside" perspective on how we're perceived in the marketplace was eye-opening and an obvious investment every business should make. Stewart Design's professionalism is unmatched. Since the launch, their quick turnarounds have always made us feel like their top priority, and results really speak for themselves. It's been a great process from start to... well, not quite finish. We plan to continue working with Stewart Design as much as possible because their expertise has been instrumental in our success."

Josh Hinerman
,
Director of Sales and Service Advanced HVAC & Plumbing

IMPACT

"Feedback since the launch has been overwhelmingly positive, with a few amusing comparisons to the Pepsi logo. For us, the most valuable part of working with Stewart Design was the clarity sessions with Aaron. Getting an "outside" perspective on how we're perceived in the marketplace was eye-opening and an obvious investment every business should make. Stewart Design's professionalism is unmatched. Since the launch, their quick turnarounds have always made us feel like their top priority, and results really speak for themselves. It's been a great process from start to... well, not quite finish. We plan to continue working with Stewart Design as much as possible because their expertise has been instrumental in our success."

Josh Hinerman
,
Director of Sales and Service Advanced HVAC & Plumbing

AWARDS & PRESS

American Graphic Design Awards: Advanced HVAC & Plumbing Digital Ads

Worldwide Logo Design Award: Advanced HVAC & Plumbing Logo

"Feedback since the launch has been overwhelmingly positive, with a few amusing comparisons to the Pepsi logo. For us, the most valuable part of working with Stewart Design was the clarity sessions with Aaron. Getting an "outside" perspective on how we're perceived in the marketplace was eye-opening and an obvious investment every business should make. Stewart Design's professionalism is unmatched. Since the launch, their quick turnarounds have always made us feel like their top priority, and results really speak for themselves. It's been a great process from start to... well, not quite finish. We plan to continue working with Stewart Design as much as possible because their expertise has been instrumental in our success."

Josh Hinerman
,
Director of Sales and Service Advanced HVAC & Plumbing

IMPACT

AWARDS & PRESS

American Graphic Design Awards: Advanced HVAC & Plumbing Digital Ads

Worldwide Logo Design Award: Advanced HVAC & Plumbing Logo

AWARDS & PRESS

American Graphic Design Awards: Advanced HVAC & Plumbing Digital Ads

Worldwide Logo Design Award: Advanced HVAC & Plumbing Logo

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