Advanced HVAC & Plumbing

Advanced HVAC & Plumbing

SUMMARY

Showcasing an image of excellence to defend a local leader's position at the top

CHALLENGE

Struggling to attract top talent to support scale, threatening equity firms acquiring other HVAC companies, and highlighting a new plumbing emphasis

DELIVERABLES

Strategy

Logo

Brand Identity

Copywriting

Tagline

Marketing Collateral

Advertising Campaign

Advanced HVAC & Plumbing
Advanced HVAC & Plumbing
advanced hvac plumbing clock logo icon design
branded notebook logo design
No items found.

,

Advanced HVAC & Plumbing is Morgantown's residential HVAC leader. For over 20 years, Advanced has served the Greater Morgantown Area, leveraging the latest technologies through unrivaled customer care to create a comfortable climate for your home.

advanced hvac heating and cooling before after logo design rebrand
branded hoodie design advanced stewart design

Like Carrier, its flagship brand and the father of air conditioning, Advanced's message underscores innovation. However, Advanced struggled to attract top talent as a cutting-edge employer, resulting in sluggish annual growth of less than 5%. Additionally, the threats of equity firms acquiring other local HVAC companies with seemingly unlimited dollars, inevitable competition, and increasing online conveniences weighed heavily on Advanced. Finally, Advanced desired a versatile standalone symbol that easily translates across promotional materials people would want to wear.

hvac technician logo hat navy polo advanced stewart design
advanced hvac and plumbing logo animation

Stewart Design worked with Advanced to create an image and message of excellence to defend its position as the local leader. The new symbol for Advanced implies heating, cooling, and airflow, while its raised shapes are reminiscent of its former tagline, "One Step Ahead." Similarly, the new identity is bright, bold, and clear, showcasing the new slogan, "Cutting-Edge Comfort."

advanced hvac and plumbing billboard design
advanced logo on black crewneck white
advanced full page ad design branded marketing
advanced logo mark icon on white mug
advanced carrier logo social
advanced hvac technician social media post
advanced messaging copywriting branded content
No items found.
advanced hvac & plumbing billboard marketing
yard sign design gif copywriting messaging

,

IMPACT

AWARDS & PRESS

,

AWARDS & PRESS

IMPACT

AWARDS & PRESS

AWARDS & PRESS

Desai Law
Desai Law
Helping everyday people turn their tragedy into triumph
Strategy, Logo, Brand Identity, Copywriting, Tagline, Marketing Collateral, Advertising Campaign
Davis Insurance Advisors
Davis Insurance Advisors
Ensuring clarity for an agency in transition
Strategy, Logo, Brand Identity, Copywriting, Tagline, Marketing Collateral, Advertising Campaign
Hancock Steel
Hancock Steel
Forging a national identity for a leading steel fabricator
Strategy, Logo, Brand Identity, Copywriting, Tagline, Marketing Collateral, Advertising Campaign
Army Rappers
Army Rappers
Embracing diversity for a stronger nation
Strategy, Logo, Brand Identity, Copywriting, Tagline, Marketing Collateral, Advertising Campaign