In & Out Tire

SUMMARY

Driving sales for an auto retail and service center

CHALLENGE

Developing a fresh retail identity separate from wholesale operations

DELIVERABLES

Strategy

Logo

Brand Identity

Marketing Collateral

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"Not only was our old logo ancient and stale, but we faced the daunting task of separating our retail division from the rest of our operations, requiring a new brand name, identity, and approach to the market. Enter Stewart Design. Their conversational and thorough discovery helped us sort through all the moving parts, making our transition seamless."

Bill Wymer

President at In & Out Tire

In & Out Tire is an independent tire and wheel retailer and auto service center. After nearly 70 years of business, Stewart Design partnered with In & Out Tire in their strategic rebranding. Formerly known as Wholesale Tire and Auto, we created a visual identity for the new brand, including logo design, signage, product displays, and stationery.

The bold mark features two concentric arrows as a visual play on the words of the brand name. Similarly, the sistered shapes give the mark motion and imply a tire.

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"Our business has flourished with new customers week after week since the launch. People started asking if we were a new franchise. We’re constantly getting compliments on our new look and have even noticed an uptick in the quality of applicants to build the best staff we’ve ever had. Our company is completely transformed."

Bill Wymer

President at In & Out Tire