Rectenwald Brothers

SUMMARY

Building a powerful identity for one of America’s largest retail construction companies

CHALLENGE

Attain distinction from a spin-off company to reclaim the brand name Rectenwald in the marketplace

DELIVERABLES

Strategy

Logo

Brand Identity

Marketing Collateral

Print Production

Rectenwald Brothers
rb rectenwald sign
rectenwald brothers red logo sign
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“What impresses me most about Stewart Design is the time and attention they dedicated to patiently guiding us throughout their process."

Art Rectenwald
,
President at Rectenwald Brothers
rectenwald brothers logo design animation

Rectenwald Brothers specialize in retail construction throughout North America. Since 1985, Rectenwald has completed over 2,400 commercial projects, working with dozens of brands including Nike, Ulta, H&M, Aéropostale, GAP, and many others.

before after logo rebrand rectenwald brothers

Rectenwald’s primary objective was to attain clear distinction from a spin-off company, taking claim of the brand name Rectenwald in the marketplace. We worked with Rectenwald to revitalize their outdated identity, to build a trademark that reflects their strength and trust.

rectenwald 35 years shirt design

In the first three years after introducing the new identity alongside strategic marketing, Rectenwald's annual revenue increased by more than 60%, which had plateaued for years earlier.

The new trademark provides continuity with the established brand foundation - a bold letterform and the color red. It is strong and precise, carefully constructed from basic geometric forms. Rectenwald’s new identity is firm, precise, and iconic.

red rectenwald truck
rectenwald brothers website homepage design
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coming soon nike build rectenwald billboard
art rectenwald headshot logo

"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”

Art Rectenwald
,
President at Rectenwald Brothers

IMPACT

Supported scale from $21M to $65M in annual revenue within 24 months

AWARDS & PRESS

"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”

Art Rectenwald
,
President at Rectenwald Brothers

IMPACT

Supported scale from $21M to $65M in annual revenue within 24 months

"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”

Art Rectenwald
,
President at Rectenwald Brothers

AWARDS & PRESS

"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”

Art Rectenwald
,
President at Rectenwald Brothers

IMPACT

Supported scale from $21M to $65M in annual revenue within 24 months

AWARDS & PRESS

AWARDS & PRESS

IMPACT

Supported scale from $21M to $65M in annual revenue within 24 months
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