Stobitan

Stobitan

SUMMARY

Shaping a bold brand for a sports surface manufacturer with a global footprint

CHALLENGE

Developing a distinctive identity for the long-standing global brand

DELIVERABLES

Strategy

Logo

Brand Identity

Marketing Collateral

Stobitan
Stobitan
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“Our goals for the new identity were simplicity and distinction. And, as a global company, we had multiple stakeholders that needed to confidently adopt the new brand. Stewart Design nailed it with their thoughtful and creative design."

Melissa Martinkat
,
Global Marketing Manager at Stockmeier Urethanes

Stobitan, a division of Stockmeier Urethanes, specializes in the production of surfaces for track and field sports. To increase distinction and credibility in the marketplace, we worked with Stockmeier Urethanes to design an identity for the long-standing global brand, which had previously been promoted by name alone.

Stobitan’s bold S letterform draws from visual elements of lanes of a running track and the tread pattern of a shoe, providing meaningful association to athletics. The new identity is confident, recognizable, and versatile across international applications.

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"Our new identity represents us perfectly and has brought our advertising to another level, continuing to facilitate success in our niche market.”

Melissa Martinkat
,
Global Marketing Manager at Stockmeier Urethanes

IMPACT

AWARDS & PRESS

How Design Logo Awards: Grand Prize Winner

Logoinspirations: Monogram Masters: Logo Design

"Our new identity represents us perfectly and has brought our advertising to another level, continuing to facilitate success in our niche market.”

Melissa Martinkat
,
Global Marketing Manager at Stockmeier Urethanes

IMPACT

"Our new identity represents us perfectly and has brought our advertising to another level, continuing to facilitate success in our niche market.”

Melissa Martinkat
,
Global Marketing Manager at Stockmeier Urethanes

AWARDS & PRESS

How Design Logo Awards: Grand Prize Winner

Logoinspirations: Monogram Masters: Logo Design

"Our new identity represents us perfectly and has brought our advertising to another level, continuing to facilitate success in our niche market.”

Melissa Martinkat
,
Global Marketing Manager at Stockmeier Urethanes

IMPACT

AWARDS & PRESS

How Design Logo Awards: Grand Prize Winner

Logoinspirations: Monogram Masters: Logo Design

AWARDS & PRESS

How Design Logo Awards: Grand Prize Winner

Logoinspirations: Monogram Masters: Logo Design

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