Stobitan

Stobitan, a division of Stockmeier Urethanes, specializes in the production of surfaces for track and field sports. To increase distinction and credibility in the marketplace, we worked with Stockmeier Urethanes to design an identity for the long-standing global brand, which had previously been promoted by name alone.

Stobitan’s bold S letterform draws from visual elements of lanes of a running track and the tread pattern of a shoe, providing meaningful association to athletics. The new identity is confident, recognizable, and versatile across international applications.