USARK

SUMMARY

Delivering credibility to a national advocacy

CHALLENGE

Forming a professional identity and clear message to build trust with our nation's leadership

DELIVERABLES

Strategy

Logo

Brand Identity

Copywriting

Tagline

Marketing Collateral

Advertising Campaign

Print Production

USARK
usark alert social media design
usark update social media design
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“Once we began the process with Stewart Design, everything became clear. It was like a light switch flipped on as we began to see we were in the dark without even knowing it.”

Phil Goss
,
President at USARK
usark logo animation

The United States Association of Reptile Keepers (USARK) is a nonprofit organization that protects the freedom of responsible reptile keeping through education, litigation, and conservation. As the voice of the industry, USARK advocates for the responsible private ownership and trade of reptiles and amphibians across the country.

USARK struggled to articulate its critical contribution to the industry, with support from less than 10% of the industry. USARK’s dated and detailed aesthetic failed to reflect the organization's credibility. Stewart Design partnered with USARK to develop a clear message and versatile brand identity reflective of USARK’s purpose, patriotism, and strength as the largest advocacy of its kind.

usark before after logo design
usark logo black hat

USARK’s new logotype is practical and powerful, providing credibility to legislators, clarity to the general public, and strength to members of the reptile community. The solid rectangular housing is bold, eye-catching, and highly practical across many brand applications, including photography, advertisement, apparel, and the like.

usark freedom postcard design
usark digital banner marketing
usark website home page
usark alert postcard marketing
usark brand identity sticker
usark black grey banner
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usark logo lapel pin

"We could not imagine a better experience. Not only does Stewart Design set the standard for professionalism, but their competence and ability are unmatched. This partnership will undoubtedly help USARK achieve our goals and grow."

Phil Goss
,
President at USARK

IMPACT

AWARDS & PRESS

Worldwide Logo Design Award (2022)

"We could not imagine a better experience. Not only does Stewart Design set the standard for professionalism, but their competence and ability are unmatched. This partnership will undoubtedly help USARK achieve our goals and grow."

Phil Goss
,
President at USARK

IMPACT

"We could not imagine a better experience. Not only does Stewart Design set the standard for professionalism, but their competence and ability are unmatched. This partnership will undoubtedly help USARK achieve our goals and grow."

Phil Goss
,
President at USARK

AWARDS & PRESS

Worldwide Logo Design Award (2022)

"We could not imagine a better experience. Not only does Stewart Design set the standard for professionalism, but their competence and ability are unmatched. This partnership will undoubtedly help USARK achieve our goals and grow."

Phil Goss
,
President at USARK

IMPACT

AWARDS & PRESS

Worldwide Logo Design Award (2022)

AWARDS & PRESS

Worldwide Logo Design Award (2022)

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