USARK

SUMMARY

Delivering credibility to a national advocacy

CHALLENGE

Forming a professional identity and clear message to build trust with our nation's leadership

DELIVERABLES

Strategy

Logo

Brand Identity

Copywriting

Tagline

Marketing Collateral

Advertising Campaign

The United States Association of Reptile Keepers (USARK) is a nonprofit organization that protects the freedom of responsible reptile keeping through education, litigation, and conservation. As the voice of the industry, USARK advocates for the responsible private ownership and trade of reptiles and amphibians across the country.

USARK struggled to articulate its critical contribution to the industry, with support from less than 10% of the industry. USARK’s dated and detailed aesthetic failed to reflect the organization's credibility. Stewart Design partnered with USARK to develop a clear message and versatile brand identity reflective of USARK’s purpose, patriotism, and strength as the largest advocacy of its kind.

USARK’s new logotype is practical and powerful, providing credibility to legislators, clarity to the general public, and strength to members of the reptile community. The solid rectangular housing is bold, eye-catching, and highly practical across many brand applications, including photography, advertisement, apparel, and the like.

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"We could not imagine a better experience. Not only does Stewart Design set the standard for professionalism, but their competence and ability are unmatched. This partnership will undoubtedly help USARK achieve our goals and grow."

Phil Goss

President at USARK