BrandPlan delivers clarity to build businesses that are easy to know and love. Together, we will develop strategies and actionable insights that leverage your unique strengths to guide and grow your business. We help businesses answer the life or death question, “why should they choose us?” The way you answer this question will impact every facet of your organization from the inside out. However, we know it's easy to get lost in the chaos of starting and running a business. Answering this question is at the heart of everything we do.
“Once we began the process with Stewart Design, everything became clear. It was like a light switch flipped on as we began to see we were in the dark without even knowing it.”
"Stewart Design was the solution to the problem we didn't know we had. They helped us see through the day-to-day noise and sharpen our focus, guiding us through the critical conversations to take our company to the next level with a clear plan with practical action steps. Their thoughtful expertise gave us the confidence to rethink EVERYTHING, and I'm thrilled that we did."
"These guys deliver, period. If you're looking for a comprehensive plan and identity, you will not find better than Stewart Design. If all you want is a cheap logo, look elsewhere. Stewart Design helped me create the entire blueprint for marketing my new business and sharing my mission. If you're starting a business or looking to rebrand, I can't recommend them highly enough. Thanks again for everything, fellas."
"Our plan was not working. Stewart Design handled our problem with ease and challenged us to rethink the entire focus of our company to transition with clarity."
"We loved Stewart Design's discovery process and how they crafted our key messages and branding around these critical conversations. What impressed us the most was Blake and Aaron's ability to deliver promptly, provide clear and actionable deliverables, and their unwavering dedication to craft. The rebrand has left our team feeling clear, focused, and motivated."
"Without Stewart Design, we would have been stranded with no idea how to turn our concept into reality. They not only designed a timeless logo but also helped us define our brand, mission, and vision in a way that resonated with stakeholders and fans. The results have been remarkable – increased confidence, a solid plan for brand credibility, and an empowered team. If you're serious about your brand identity, I can't recommend Stewart Design highly enough."
This question is a big deal to us because it's a big deal to you. All business is built on choice. If people don't choose you, you don't have a business. You're not entitled to customers; no, the quality of your work will not speak for itself. People are free to choose anyone – you, your competitors, or no one at all.
Clearly and consistently communicating your meaningful difference with the right people will put you leaps and bounds ahead of most companies. Without clarity, your business will struggle to scale. Without consistency, your business may struggle to survive. On the flip side, if your competitors do this first, they'll likely leave you in the dust. Everything you do – or ignore – is either helping or hurting your business.
So, why should they choose you?
This foundational module illuminates your place in the world, challenges why your company needs to exist, and defines your legacy to create a lasting impact.
No one really cares about what you do. They care about what’s in it for them. Our next step is to discover your ideal customers, understand their needs, and position your business as the only and obvious choice.
Every potential customer has three options: your company, competitors, or nothing. This section exposes chinks in your competitors' armor to win the battle for customer choice.
The closing chapters showcase your meaningful difference, distinct claims, and unique identity so you can stand out as the obvious choice.
“Our business has flourished with new customers week after week since the launch. People started asking if we were a new franchise. We’re constantly getting compliments on our new look and have even noticed an uptick in the quality of applicants to build the best staff we’ve ever had. Our company is completely transformed."
“I don’t believe we would have been as successful if we had worked with any other company. In a matter of months, Get Fit has transformed from a dream to becoming recognized as the authority in health and fitness, allowing us to grow quickly – even command a higher price than our competitors."
"I loved the discovery phases of creating our plan together – we actually had fun doing it! They guided us with kindness and patience through our rebrand, which has gotten a lot of attention and compliments. Since the rollout, we've gained new customers and increased revenue almost immediately. Stewart Design has been life-changing for our company."
"For the first time, our message is clear and meaningful. As I began reading it all out loud, it honestly gave me chills. Finally, we have an iconic and timeless brand that I know will continue to serve my family well for generations to come."
“I am indebted to Stewart Design. Without their expert guidance, MTC may have never realized its full potential. I feel like we're finally sharing who we really are. They challenged and focused my business to transform our entire trajectory. I'm sure the rewards will continue to come in more ways than I can even predict."
"I cannot say enough good things about Stewart Design. Even with all their knowledge and experience, they still heard out all of our ideas, thoughts, and concerns. And when something wasn't going to work, they didn't just shoot it down but redirected it to something even better than before. I came in with a vague idea of what I wanted but left with a clear picture of what I knew Sugar Bar would be. I wouldn't have gotten to that without them."