Rella
Creating a luxury med spa brand built for growth:
Rella Aesthetics is a luxury med spa in Northern California founded by U.S. Air Force flight surgeon Dr. Zachary Wagner. Originally launched as the mobile med spa NorCal Aesthetics, the business had strong clinical expertise, a growing client base, and a clear opportunity to expand into a physical location, but its brand lacked the clarity, consistency, and elevated presence needed to support that next stage of growth.
Rella came to Stewart Design because the business had gone through several brand iterations and needed a more professional, cohesive, and scalable foundation. Dr. Wagner was preparing to open a physical location in Vacaville, California, and needed a brand that could create a luxury experience, build trust with clients, separate the practice from competing med spas, and support long-term expansion.
Stewart Design helped reposition the business with a new name, clear messaging, a refined visual identity, and a complete brand system designed to feel feminine, luxurious, modern, and approachable. The name Rella was developed by combining rejuvenation and bella, creating an ageless beauty concept that aligned with the brand’s promise and elevated the practice beyond its original NorCal Aesthetics identity.
The relaunch gave Rella a clearer roadmap, stronger market presence, and more consistent customer experience across signage, apparel, packaging, marketing collateral, social media, and the physical environment. The grand opening drew more than 100 guests, monthly revenue increased from $80,000 to more than $150,000 within the first six months, and within its first year, Rella had secured and begun preparing to launch a second location in Napa, California.
Rella Aesthetics’ sleek letterform serves as a luxe symbol for the high-end med spa, with simple circular forms providing a minimalistic and inviting aesthetic across all brand applications. Additionally, its pastel rose palette reflects distinctive feminine luxury.
Rella's messaging is now concise and empowering, while the visual identity ensures versatility across various mediums, including apparel, signage, packaging, marketing collateral, and social media, creating a consistent and professional impression at every interaction.
Rella Aesthetic's relaunch and grand opening drew 100+ guests, propelling record monthly sales from $80,000 to a consistent $150,000+ in the first 6 months, quickly establishing itself as the area's premier luxury med spa with its sights set on expansion. Within its first year, Rella Aesthetic had secured and begun preparation to launch its second location in Napa, California.
“I’ve tried to do it all myself, and it’s always been very difficult, inconsistent, and slow-moving. I’ve gone through several brand iterations, and it was becoming very confusing to my clientele. I needed someone to take over everything and walk me through the whole process without any handholding, and Stewart Design delivered the perfect solution with concierge care."
Dr. Zachary Wagner, Owner at Rella Aesthetics
"I finally have a clear roadmap, brand strategy, and consistency across the board. We aren’t just flailing around anymore; we actually have a solid game plan, and integration has been effortless into every area of my business.”
Dr. Zachary Wagner, Owner at Rella Aesthetics
“Stewart Design have gone above and beyond to ensure my brand remains consistent and that I reach my goals as a new business. It feels like they’re just as invested in seeing me succeed, which is rare nowadays. Their responsiveness, attention to detail, and thoughtfulness have helped me solve real problems with fast results. It’s s been nothing short of amazing.”
Dr. Zachary Wagner, Owner at Rella Aesthetics
"You get what you pay for, and working with Stewart Design has been one of the best investments I’ve ever made for my business. They’re an invaluable asset to any company that truly cares about getting on track with its business and brand. Even if you don’t have the knowledge or bandwidth to handle every little task for your business, just give the idea or goal to Stewart Design to run with, and they’ll hit a home run every time."
Dr. Zachary Wagner, Owner at Rella Aesthetics
Ready to take your business to the next level?
